14th February. Valentine’s Day.
It’s the day of the year where florists are busy arranging bouquets of red roses, boxes of heart-shaped chocolates are snatched off the shelves and reservations are made at fancy restaurants. Bouquet delivery Singapore are all planned. It may come across as a cliché date to some, but to many couples worldwide, Valentine’s Day is the day to make your partner feel special and wanted.
Synonymous with the word “love”, Valentine’s Day is a day of celebration where lovers express their love for each other by exchanging gifts, sending flower bouquets and greeting cards. While we surely know of the occasion, do we know the history and significance of the occasion? Read on to find out.
According to Wikipedia, millennials (also known as Gen Y), are the generational demographic cohort following Gen X and preceding Gen Z. It’s no secret that millennials have very different preferences in terms of lifestyle and purchasing habits, so an interesting question would be whether they still like receiving a flower delivery and what bouquets do they really want?
Do they still visit florists for bouquet delivery Singapore? We get to the root of the question by asking millennials themselves through the platform most commonly associated with them – social media (Instagram, facebook, twitter). Some of the answers from the total sample pool of 30 Singaporean millennials might shock you.
To start off, one might want to clarify what the definition of the term “millennial is”. Simply put, there’s no fixed age to define who can be termed a “Millennial” but most agree that the term applies to individuals who reached adulthood around the turn of the 21st century. Those aged 35 and below can be considered millennials as well, making it a rather broad range. When one thinks of millennials, some characteristic traits attached to them that comes to mind would be more open-minded, self-expressive, upbeat and also more selfish. This could stem from their upbringing in a more liberal and open society as compared to the past but also mainly due to the societal habits and technological developments that have shaped their perceptions growing up.