While majority of industries have been devastatingly hit by the Covid-19 pandemic, the service delivery industry has chanced upon a silver lining amidst all this madness. For obvious reasons, the circuit breaker and reopening phases have brought about surges in demand for delivery services – be it for food, gifts or products, the entire society is crucially dependent on the provision of such delivery services to keep the cogs of society running as close to normal as possible. Flower delivery in Singapore is not an exception. Covid-19 in Singapore times have brought about a rising demand for flower deliveries, and this article shall review the reasons for this phenomenon, based on our humble perspective as a member of Singapore’s flower delivery industry.
Losing someone you know always bring sad news and it can be difficult to find the words to express or convey your condolences. Sending flowers to the family when you hear of the person’s passing is a thoughtful thing to do. Normally in Singapore, fresh condolence flower is delivered to the wake or the funeral homes or parlors. The gesture of the gift and the funeral flower messages will show the person that you are thinking about them and that you care.
According to a study conducted, after family, friends, and eulogy, flowers rank first among those who have lost a family member or friend as the most meaningful aspect of funerals. Furthermore, at a time of loss, recipients rank flowers and sympathy cards as the most meaningful of gifts. Those surveyed believe fresh flowers are a critical component of funerals, providing a necessary diversion, something to talk about, and a bright environment at a sombre time.
Asked to identify gifts and memorials that helped a great deal with grief, a majority of surveyed respondents named flowers. Respondents also agreed strongly that looking at the messages written in cards and who the condolence flowers are from is comforting.
Sending flowers to Singapore has never been easier with the increasing number of Singapore florists within the island and the wider variety of florists specializing in different aspects and niches of their trade. Covid-19 pandemic undoubtedly has accelerated many business to go online – that includes brick and mortar florists previously relied solely on foot traffic for their businesses. With more florists going online, so too the competition and at the same time, spurring creativity while diversifying their offerings.
Coupled with the increasing use of social media, sharing of ideas and know how have never been easier and prevalent. Florists from around the world show case their creativity by posting their craftmanships on online platform such as Instagram, Pinterest, Facebook and YouTube just to name some popular ones. Singapore florists have also adopted this fast changing pace of creativity in the development of the floristry industry in recent years.