{"id":4217,"date":"2019-09-08T00:41:14","date_gmt":"2019-09-07T16:41:14","guid":{"rendered":"http:\/\/www.24hrscityflorist.com\/blog\/?p=4217"},"modified":"2019-09-29T15:56:20","modified_gmt":"2019-09-29T07:56:20","slug":"flowers-for-millennials","status":"publish","type":"post","link":"https:\/\/www.24hrscityflorist.com\/blog\/flowers-for-millennials\/","title":{"rendered":"Flowers for Millennials"},"content":{"rendered":"\n

Flower-gifting is a traditional form of gift-giving and this practice has spanned over thousands of years. Ancient Greeks, Romans, and the Chinese were the first known practitioners of the language of flowers. Various flowers make appearances in various art forms and some are highly-prized as regal objects. Today, flowers continue to play a prominent role in social exchanges, but the millennial consumer is slightly different from previous generations when it comes to the flower industry: the American Flower Endowment even proposed a different set of strategies to deal the different barriers Millennials have towards flower gifting. <\/p>\n\n\n\n

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flower bouquet<\/a><\/figcaption><\/figure>\n\n\n\n

Is the Millennial any different?<\/strong><\/p>\n\n\n\n

Even though it has been reported by multiple sources that flower-buying isn\u2019t as popular as it used to be back in the day, it does not mean that Millennials do not appreciate flowers. Rather, the reason for making a flower delivery<\/a> purchase have shifted over time \u2013 in Singapore and among Millennials, I have observed that people usually purchase flowers as gifts only during special occasions. Besides that, studies have shown that flower-gifting is still a pretty universal happiness-booster. A study conducted by Rutgers University concluded that as opposed to receiving other gifts, 100% of participants in the study\u2014women across different ages and backgrounds \u2014 displayed a Duchenne Smile, which is what is referred to as a smile that involves the movement of the entire face such as the mouth, eyes, and cheeks when they receiving flowers<\/a>. The Duchenne Smile is used as an indicator of genuine happiness. It seems that Millennial women don\u2019t fare differently from other age groups when presented with flower bouquets<\/a>. <\/strong><\/p>\n\n\n\n\n\n\n\n

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https:\/\/www.24hrscityflorist.com\/graduation\/<\/a><\/figcaption><\/figure>\n\n\n\n

 Is that a Duchenne smile? Graduation Flowers<\/a> consisting of a cheerful mix of sunflowers and Geberas. 24HrsCityFlorist offers a wide array of flower bouquets, delivery available 24\/7. <\/em><\/p>\n\n\n\n

From my personal observation, millennials in Singapore generally aren\u2019t opposed to using flowers<\/a> for special events. In fact, they are quite generous when it comes to special occasions \u2014 flowers are common gifts to receive during special occasions such as graduation ceremonies<\/a>, Mothers\u2019 day<\/a>, birthdays, Valentine\u2019s day<\/a>, and even at a friend\u2019s recital. It is also not uncommon to see people flaunt their bouquets on special occasions \u2014 an armful of flower bouquets<\/strong> often garner the envy of many. It is, however, uncommon for one to purchase flowers for themselves on normal days \u2014  in this case, there are many who prefer to purchase houseplants instead as they are low-maintenance. Around two decades ago, it was common to buy flowers for one\u2019s own home as decoration without needing a grand reason to do so. <\/p>\n\n\n\n

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Flowers were a living room decoration staple in the\n90s <\/em><\/p>\n\n\n\n

What do Millennials think of flowers?<\/strong><\/p>\n\n\n\n

While I am not able to present the opinion of all the\nMillennials in Singapore, I was still curious to find out what some of my\nfriends, who are Millennials, think of flower-giving. I asked a few of\n20-something year olds for their opinions on their favorite flowers, as well as\nfactors they would consider when purchasing flowers through an informal little\nsurvey.<\/p>\n\n\n\n

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I first asked them a simple question of whether they would like to receive flowers as gifts<\/a>. Majority said yes (53.8%), or maybe (30.8%). <\/p>\n\n\n\n

I then asked my friends if they would purchase flowers for others on special occasions, in which majority replied yes, (73.1%) or maybe (11.5%). It seems like more people prefer to give flowers than to receive flowers, as there are more people who were unsure whether they would like to receive a bouquet as a gift. Despite these results, I would like to share my experience as someone who initially did not think that flowers make great gifts \u2014 they do<\/em> make great gifts. <\/p>\n\n\n\n

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<\/p>\n\n\n\n

Millennials, while pragmatic, falter when being presented with objects of great beauty. I\u2019ve seen the biggest critics smile in the face of flowers when presented with them at her recent graduation ceremony. After all, isn\u2019t there a saying that goes something like how \u201cbeauty will save the world\u201d?<\/p>\n\n\n\n

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When asked when they would like to receive flowers, most\nindicated Graduation Day, Valentine\u2019s Day, and birthdays, with some other\nsuggestions such as at their recital, during a housewarming party, when they\nget a promotion, and such. Most Millennials also see the gifting of flowers as\nindicative of a celebration, or a special event. <\/p>\n\n\n\n

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free form bouquet<\/a><\/figcaption><\/figure>\n\n\n\n

It seems that out of all the flowers, most participants prefer\nstaples such as sunflowers, roses, baby\u2019s breath, and surprisingly, daisies. My\nfriend reasoned that most people have the impression that daisies are cheerful\nflowers that would suit any sort of occasion, hence the popularity. Besides\nvarious flowers, it seems that there are people who prefer to receive potted\nplants instead!<\/p>\n\n\n\n

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When I asked various friends what kinds of bouquets they\nprefer, their answers were, well, understandably diverse: colorful flowers,\nsunflowers, roses, dried flowers, single flowers, lush bouquets, and \u201cthe\naesthetic kind lor!\u201d Were some responses I got. As it turns out, Millennials\nshouldn\u2019t be lumped into one big group as we all have varying tastes, but there\nare certain trends that have popped up in the flower market recently that have\nmanaged to win over countless millennial fans. A quick survey done among my\nfriends highlight certain flower trends that are popular these days.<\/p>\n\n\n\n

Recent Bouquet Trends<\/strong><\/h2>\n\n\n\n

Korean Arrangements<\/strong><\/p>\n\n\n\n

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https:\/\/www.24hrscityflorist.com\/bouquet-delivery.html<\/a><\/figcaption><\/figure>\n\n\n\n

Inspired by Korean pop culture, these bouquets have a certain\nhallyu<\/em> flair.  With the rise in\npopularity of Korean pop culture, the Korean-style flower arrangement has also\ngained popularity among Millennials, many of whom are K-pop fans themselves and\nare partial to the aesthetic. There isn\u2019t a set look or arrangement with\nbouquets labelled \u201cKorean-inspired\u201d, but from my observation, bouquets inspired\nby the k-wave tend to be sweet and elegant in arrangement, with a touch of\ncountry: think bunches of baby\u2019s breath, roses and daisies framed with wild\ngreen plants and leafy stems wrapped in thick opaque paper.<\/p>\n\n\n\n

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Popular Korean Singer IU and a Korean-style bouquet<\/em><\/p>\n\n\n\n

Preserved Flower Bouquets\/ Dried flowers<\/strong><\/p>\n\n\n\n

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orange-themed preserved flower bouquet. <\/a><\/em> <\/figcaption><\/figure>\n\n\n\n

Based on the survey, it seems that preserved flowers have\nquite a number of fans as well. For those who feel that fresh-cut flowers are\ncostly and not long-lasting, preserved flower bouquets are an alternative. They\nrequire less maintenance, and would sit nicely on your tabletop without much\nfuss for a long time. Professional flower preservation can help the bloom\nmaintain its color, shape and texture.<\/p>\n\n\n\n

If you have some time, you could even preserve your own\nfresh-cut flowers by drying them yourself. It takes a few minutes to create a\nsimple set-up for flower-drying. A growing trend, dried flowers are also\npopular among the artsy crowd for their rustic and mellow look. Click here for\na tutorial on how to dry flowers.<\/p>\n\n\n\n

Wacky Themed bouquets<\/strong><\/p>\n\n\n\n

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A contemporary take on the traditional flower bouquet,\nflorals take the back seat in this one, letting rather unconventional stars be\nthe pi\u00e8ce de r\u00e9sistance. Fried chicken, nuggets, vegetables, various food items and\nobjects are incorporated into the arrangement for a unique, unforgettable gift.\nQuirky bouquets, while less popular than conventional flower-focused bouquets,\nhave their fair share of fans \u2014 would you like to have your bouquet and eat it\ntoo?<\/p>\n\n\n\n

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A beary lovely bouquet for your beary lovely partner?<\/a><\/figcaption><\/figure>\n\n\n\n

Plants<\/strong>\n <\/p>\n\n\n\n

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Plants aren\u2019t flowers nor are they bouquets, but some have\nchosen to replace flower-gifting with plant-gifting. Many millennials have\ncited utility as one of the factors they consider when purchasing a gift.\nHouseplants are not common, but are a great choice for housewarming gifts.\nCertain plants can even purify the air, such as the Boston Fern and the\nSansievieria. Another popular option is the cactus \u2014  it requires minimal care, and could last for\nlong periods of time. <\/p>\n\n\n\n

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mini potted money plant<\/a><\/figcaption><\/figure>\n\n\n\n

Money plants are easy to maintain, bring some greenery\ninto the house, and could hopefully, also bless one with riches and prosperity.<\/em><\/p>\n\n\n\n

Classic bouquets<\/strong><\/p>\n\n\n\n

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classic bouquet<\/a><\/figcaption><\/figure>\n\n\n\n

At the end of the day, trends come and go, and the classics\nremain standing tall. Personally, I feel that classic flower bouquets are a\nfail-safe gift for any occasion. According to the survey, many prefer the\nclassic bouquets still. \u201cSometimes if I\u2019m not sure what the recipient likes,\ngetting a classic bouquet would be the safest choice, as most people would\nappreciate that.\u201d Was what a friend of mine, Kath, said. Classic bouquets refer\nto the more traditional arrangement of flowers that reflect the celebrations\nthey can represent. For example, one would receive roses on Valentine\u2019s day as\nit traditionally represents passionate love.<\/p>\n\n\n\n

Other considerations<\/strong><\/p>\n\n\n\n

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The survey also asked participants what factors they think\nwere the most important when purchasing a bouquet for someone. Price, convenience,\nand overall design were the top points of consideration.<\/p>\n\n\n\n

Value for money<\/strong><\/p>\n\n\n\n

To many Millennials, goods purchased must be value for money.\nThis extents to gifts as well. \u201cI\u2019m not going to pay hundreds of dollars for\nsomething that doesn\u2019t last a few days\u201d, was the opinion of Kath. As such, she\ngoes to great lengths sourcing for affordable flowers. This is also a concern\nof many surveyees, as 42.3% of them said that they would consider price as one\nthe most important factors when purchasing a bouquet.<\/p>\n\n\n\n

Convenience<\/strong><\/p>\n\n\n\n

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Only Night Florist in Singapore<\/a><\/figcaption><\/figure>\n\n\n\n

Convenience is also a big factor. Oftentimes, it\u2019s\nconvenience that is the top priority of many customers. Many people are busy\nwith work or school, and these activities make it difficult for them to find\nthe time to go down to a flower shop. During graduation season, I had to\nshuttle between different schools on different days to celebrate with friends\nwho were graduating, and constantly having to visit flower shops those days was\nbecoming a pain as I didn\u2019t live near one. Offering delivery services can make\nbuying flowers a more viable and convenient option for busy Millennials.<\/p>\n\n\n\n

In a pinch and need some flowers quickly? 24Hrs City\nFlorist offers free delivery during office hours, and also offers 24hour\/7 same\nday delivery. The shop open from 9am to 6am the next day on the daily. <\/em><\/p>\n\n\n\n

Aesthetics<\/strong><\/p>\n\n\n\n

52.8% of participants selected overall design as an important\nconsideration when purchasing flowers, 30.8% suggested the type of flowers, and\n26.9% also value the uniqueness of the arrangement. A low number of\nparticipants are concerned about the type of wrapping (3.8%), but I do think it\nthat most who would focus on the type of wrapping used would be concerned with\nthe overall design. As such, Millennials would take into consideration the\nrecipient\u2019s favourite colours and type of flowers when purchasing bouquets.<\/p>\n\n\n\n

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dried flower bouquet<\/a><\/figcaption><\/figure>\n\n\n\n

Seeing how there are many people who would like to customize their own bouquets, 24Hrs City Florist has a Design-Your-Own bouquet feature for those who would like to have creative control of their final product. Check it out here: Design Your Own Bouquet Online<\/a><\/p>\n\n\n\n

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Design Your Own Bouquet<\/a><\/figcaption><\/figure>\n\n\n\n

With the rise of photo sharing on social media, a bouquet\nbeing \u201cInstagrammable\u201d is something a customer might prioritise. \u201ctrendy or\nunique flowers can of course create a bigger impact!\u201d Said a friend, who is\nalso a fervent sharer on Instagram. \u201cPosting something pretty that stands out,\nor is popular will get you more likes, and those photos make your Instagram\nfeed look nice.\u201d<\/p>\n\n\n\n

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99 Stalks Rainbow Rose Bouquet<\/a><\/figcaption><\/figure>\n\n\n\n

Ending Note<\/p>\n\n\n\n

Millennials may not see flowers as those in the previous decades did. The reasons for using flowers may have shifted over time, from being common home decorative pieces to being more commonly known as gifts that help mark special events. <\/p>\n\n\n\n

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preserved flower bouquet<\/a><\/figcaption><\/figure>\n\n\n\n

<\/p>\n\n\n\n

Millennials may also have other considerations when purchasing perishable goods such as flowers \u2013 the fast-paced world we live in today teaches us to value cost-efficiency and convenience. But that does not mean that flowers hold any less significance for them; new trends and wacky ideas have popped up over time to the delight of consumers today, and yet there are also those who see value in the traditional flower bouquet. All in all, the diverse range of flower arrangement styles, both new and old, should be celebrated and embraced. There are after all different strokes for different folks, right? \ud83d\ude42<\/p>\n\n\n\n

Written by Weiqi<\/em><\/p>\n\n\n\n

What are your favorite flower trends? Share it with us in the\ncomments!<\/p>\n","protected":false},"excerpt":{"rendered":"

Flower-gifting is a traditional form of gift-giving and this practice has spanned over thousands of years. Ancient Greeks, Romans, and the Chinese were the first known practitioners of the language of flowers. Various flowers make appearances in various art forms and some are highly-prized as regal objects. Today, flowers continue to play a prominent role […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-4217","post","type-post","status-publish","format-standard","hentry","category-article","post-preview"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/posts\/4217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/comments?post=4217"}],"version-history":[{"count":3,"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/posts\/4217\/revisions"}],"predecessor-version":[{"id":4320,"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/posts\/4217\/revisions\/4320"}],"wp:attachment":[{"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/media?parent=4217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/categories?post=4217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.24hrscityflorist.com\/blog\/wp-json\/wp\/v2\/tags?post=4217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}