More Are Buying Flowers From Their Mobile Phone
Ordering flowers through online has always been fast and easy. In recent times, an increased number of people are making their floral needs from online – in particular, from mobile phone or smartphones. In line with the growing number of smartphone users worldwide which is estimated to be close to 2 billion in 2016. This number is poised to increase.
Singapore ranks the highest smartphone penetration in a recent global survey conducted by Deloitte’s Global Technology, Media and Telecommunications. This statistic shows the number of smartphone users in Singapore estimated to reach 4.3 million 2017. According to a global study called Consumer Barometer released by Google, Singapore is the number one smartphone adopter in the world at 85 per cent.
With more and more people accessing the Internet via a smartphone or tablet, it comes as no surprise that Singapore Shopping on mobile devices poised to overtake shopping on computers.
M-Commerce got another boost from the local Singapore Banks when they started to reissue their Debit Visa/MasterCard in 2010. This has extended a new segment of card spenders previously not able to obtain credit cards.
1. Seamless shopping from site to store
2. Feacebook first
3. Spend more for free Shipping
4. Flexibility & Control are key
5. Fuss free returns
A recent survey conducted by Singapore Polytechnic suggests that while females shop online more often, it is the men who spend more on online purchases.
– A majority of respondents (71.3%) browse for products and services online between 8pm to 12am.
– A significant share of respondents (35.3%) browse for products and services online one to six times a week, while 32% do so one to three times a month.
– A significant share of respondents (45.2%) purchase products or services online one to three times a month.
– Apparel, shoes and accessories is the top purchase category among Singapore youth, followed by movies, music and video games.
– Top purchase categories for male youth include apparel, technology and movies. Top purchase categories for female youth include apparel, beauty and travel.
– Females browse online more often but males spend more than females on online purchases.
– More females (20.4%) browse online daily compared to males (14.5%).
– However, 50.6% of male respondents spend more than $100 a month compared to 41.3% of females.
– Females are more likely to browse online while they are at work/school, in public places and while commuting.
– 38% of female respondents browse online while they are at work or in school, compared to 29.3% of male respondents.
– 25% of females browse online in public places compared to 19.5% of males.
– 41.6% of females browse online while commuting compared to 28.8% of males.
Motivations For Online Shopping
– 95.8% of respondents agree that they shop online to get items or brands that are not sold in Singapore.
– 90.7% of respondents agree that they shop online to get a wider selection of items or brands.
– 88.1% of respondents agree that they shop online because they can shop anytime and at any location.
– Other motivations for shopping online include being able to purchase items without friends or family knowing (59.5%), and being able to purchase items while keeping one’s identity private (57.9%).
– More male respondents (64%) shop online to purchase items without friends or family knowing, as compared to only 55% of females.
– More male respondents (61.8%) shop online to purchase items while keeping one’s identity private, as compared to only 54.1% of females.
– Lower prices rather than higher quality products is a greater draw to shop online. 85.9% of respondents agree that they shop online to find cheaper items, as compared to physical stores. In contrast, only 47.3% of respondents agreed that they shop online to find higher quality products.
– Special deals online, peer influence and social media attract more youth to purchase online.
– 54.7% of respondents have purchased from stores which offer free gifts, shipping or discount codes.
– 42.3% of respondents have purchased from stores which are popular among their friends.
– 40.2% of respondents have purchased from stores which they liked on social media or are subscribed to.
– Endorsements by celebrities is the least effective strategy. Only 11.4% of respondents have purchased from stores endorsed by their favourite celebrity.
– More female respondents (47.6%) purchase from online stores that they liked on social media or are subscribed to, as compared to 32.5% of males.
– More male respondents (29%) purchase from online stores that stock limited edition items, as compared to 15.1% of females.
– More youth aged 20 and above purchase from online stores that offer special deals and are popular among their friends.
– Almost half of youth aged 20 and above purchase from online stores that are popular among their friends, compared to only 32.8% of youth aged 15 to 19 years old.
-More than half of youth aged 20 and above purchase from online stores that offer free gifts, shipping or discount codes, compared to 42.4% of youth aged 15 to 19 years old.
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