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Shop Online with a Peace of Mind? |
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Look out for the TrustSg seal when you shop online. TrustSg is a nation-wide trust mark initiative by the National Trust Council (NTC), an industry led body supported by Infocomm Development Authority of Singapore (IDA), formed with the mission to build confidence amongst businesses and consumers to spur e-commerce growth in Singapore.
CommerceNet Singapore Ltd is the Authorised Code Owner (ACO) to issue the TrustSg seal to e-businesses with sound e-commerce practices. To acquire the TrustSg seal, merchants are required to comply with a stringent code of conduct for online business practice set by the National Trust Council (NTC). The code covers the area of disclosure, privacy, fulfillment, best business practices, and protection of minors and the elderly.
Consumers will recognize the merchant as a trustworthy e-commerce operator when the web site carries the TrustSg seal. E-commerce applicants who are awarded with the TrustSg seal would have to pass the following stringent criteria:
- Sufficient information about goods and services is available to help you make an informed buying decision;
- Your personal data will be protected;
- Your payment will be handled in a secured manner;
- Your purchase will be delivered in a safe and punctual manner;
- The retailer's cancellation and refund policies are clearly stated; and
- The retailer will promptly address complaints (if made)
About The National Trust Concil (NTC)
The National Trust Council (NTC) was formed in March 2001 to ensure that relevant concerns from industry are addressed. The council is industry led with support from Infocomm Development Authority of Singapore (IDA). Mr Yeo Cheow Tong, then Minister for Communications and Information Technology officially announced the formation of the National Trust Council on 7 Mar 2001.
Mission: The mission of the National Trust Council is to build confidence amongst businesses and consumers so as to spur e-Commerce growth in Singapore.
Purpose:
- Promote adoption of TrustSg programme among businesses and the government.
- Educate Consumer and business users on security best practices for online transactions and heighten awareness and appreciation of trustmarks.
- Promote adoption of Risk Management Framework to reduce fraud in e-commerce transactions with B2C merchants.
- Facilitate cross border recognition of trustmarks and internationalize TrustSg through fora such as the Asia-Pacific Trustmark Alliance to position Singapore as a thought leader.
- Identify and recommend policy changes in relevant areas to promote online security and best practices to build confidence among businesses and consumers.
Composition:
The National Trust Council is currently chaired by Mr Inderjit Singh, Member of Parliament for Ang Mo Kio GRC and Chief Executive Officer, Infiniti Solutions. The Council includes members representing both private and public sectors.
Please click here to meet the Council members.
EXTRACTS FROM SPEECH BY ASSOC PROF YAACOB IBRAHIM,
SENIOR PARLIAMENTARY SECRETARY MINISTRY OF COMMUNICATIONS AND INFORMATION TECHNOLOGY, AT THE CASETRUST EXHIBITION, FUNAN THE IT MALL
7TH & 8TH JULY 2001, 9.30 AM
The National Trust Council & TrustSg Programme
- In March this year, the National Trust Council was formed with the mission to build confidence amongst businesses and consumers so as to facilitate e-commerce growth in Singapore.
- This industry-led body was quick to recognise that a secure and reliable transaction environment is the first step to boosting consumer confidence in e-commerce. Hence, it implemented a nation-wide trust mark initiative, known as the TrustSg Programme, to promote good e-business practices and heighten awareness of trust marks amongst businesses and consumers.
- Professional bodies such as trade associations and chambers of commerce are encouraged to accredit themselves under this programme. If they meet the standards set by the National Trust Council, they will be appointed as Authorised Code Owner, or ACO, and be authorised to award the TrustSg seal to the accredited e-businesses within their industry.
- To be TrustSg accredited, all that the businesses have to do is to comply with the Code of Practice set by their respective ACO. In some cases, they may also be awarded an industry-specific trust mark like the CaseTrust mark.
CLick Here for Press Release on this article
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